Wednesday, May 14, 2008

Google analytics rocks!

Everything Google touches turns into gold. I am a HUGE fan of Google software. Just recently I have been using Google analytics for my company web site. It is such a cool app that you really have to use it to understand it.

It is extremely simple to get started with Google Analytics. First of all, it is free! All you have to do is sign up for it (using your existing gmail account) Then you point it to your web site. You have to insert a small javascript into all your web pages and you are all set. Google Analytics magically starts collecting data about your visitors and provides you with GREAT reports.

I am so hooked on to it that I have started using it for my personal web page! Ofcourse not many people visit my personal web page :( but it still indeed provides me with a sandbox to experiment various things. As you can see one of the reports shows visitor data overlayed on a map. You can even drill down into country/state to see exactly what city your visitors are coming from. Isn't that cool? Now if all of you reading my blog visit my personal web page, I will have much more hits and hence will be able to see a cool map overlay of where all you are hitting my web page from. So what are you waiting for? Click here NOW! :)

Sunday, May 04, 2008

irony of being lucky...

Tell me how do you explain this to a two year old....

We had stopped at a traffic signal the other day. With Rhea and Roma in the back seat, a girl selling balloons approached us. The girl was of the same age as Rhea...not wearing chappals, hair all messed up, torn clothes and holding dozens of balloons. Roma instinctively wanted the balloon. We obviously refused to buy it for her. (as a policy, I neither buy anything from child vendors nor give money to beggars....) This made Roma very sad. Looking into Roma's sad eyes, a thought passed my mind as to what Roma might be thinking....from Roma's point of view, was she thinking that the girl on the street selling balloons is the luckiest girl? A girl who has a dozen balloons as opposed to Roma who has no balloon? How do you explain the irony of this thought to a two and half year old?